Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
{"ct":"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","iv":"f818533772cb26f36d9951554dc14fdd","s":"183bbde50dd11a13"}
Share your thoughts. Click here