Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
{"ct":"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","iv":"bc2503baaf5f03acb2f757da8a5e03ef","s":"6ec152c5988ffb6c"}
Share your thoughts. Click here