Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"6c475e6c75fe420717e0064c4ab7d002","s":"41c703709d044e0f"}
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