Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
{"ct":"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","iv":"2d7a6f4028eb44398faaf9d632004c38","s":"fd00e43f6faa540d"}
Share your thoughts. Click here