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Software and technology

Why virtual fitting rooms are a sustainable tool to boost sales

July 16, 2021

VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly

 

By Nora Howe

The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.

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  1. Diane von Furstenberg named Icon in The Time 100
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  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Stella McCartney advertises action in eco-conscious campaign
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