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Dec. 23, 2024
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Multichannel

Peninsula jump-starts fall season via expansive multichannel campaign efforts

September 10, 2012

 

By Rachel Lamb

The Peninsula Hotels is drawing attention to itself and upping customer engagement through three global efforts: the launch of Peninsula Moments brand campaign, PenCities online travel journal and renovation of flagship hotel The Peninsula Hong Kong.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. BCG: Four trends driving the new age of luxury
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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