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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
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Strategy

Patronage of the arts – Luxury Memo special report

October 24, 2017

Art collaborations are a go-to method for luxury brands. Image credit: Moynat, #MamboForMoynat artist trunk

 

By Jen King

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  9. Bleu de Chanel dives deep with new campaign
  10. Michael Kors walks with influencers in new campaign tier
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