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Strategy

Patronage of the arts – Luxury Memo special report

October 23, 2017

Art collaborations are a go-to method for luxury brands. Image credit: Moynat, #MamboForMoynat artist trunk

 

By Jen King

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. BMW of North America renews BNP Paribas Open partnership
  5. Audemars Piguet ventures through time for 150th anniversary
  6. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  7. America now home to nearly 40pc of world's wealthy: Knight Frank
  8. YSL Beauty flags signs of intimate partner violence in new short film
  9. Rue La La makes private sale shopping accessible on Android devices
  10. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
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