Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"8ed5e31c78fcebfe716d77881ccbe4f2","s":"f3a053cf5ef2c5f9"}
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