Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"7015b11afaf508e6887ab7d12423eb1e","s":"1d9fbd09e24a8a54"}
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