Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"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","iv":"e0fa03960b0f8d8f6f87b98ad0964018","s":"0502c4d1a4c4590d"}
Share your thoughts. Click here