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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"396818a7fdfe7fb089b86ab73b4d889c","s":"846eccfb812369fe"}
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