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Marketing

Past year in luxury was more evolution than revolution: BCG exec

January 17, 2020

Vestiaire Collective AW19 campaign Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective

 

By Sarah Jones

NEW YORK – While China is fueling a significant portion of luxury growth, the millennial generation is poised to have a greater impact on the business’ expansion in the coming years.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Bleu de Chanel dives deep with new campaign
  4. Diageo unlocks Fusion Partnership Lab applications
  5. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dior goes for gold with flashy J'adore campaign
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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