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Parisian department store Le Bon Marché, doors closed in lockdown, opens windows to past with video narrative

April 27, 2020

French journalist Stéphane Bern narrates Parisian department store Le Bon Marché’s history in weekly episodes posted on Instagram, YouTube and the 24S.com site. It is in line store owner LVMH's mining of its various brands' archives to keep audiences engaged as the COVID-19 lockdowns continue in key markets worldwide. Image credit: Le Bon Marché French journalist Stéphane Bern narrates Parisian department store Le Bon Marché’s history in weekly episodes posted on Instagram, YouTube and the 24S.com site. It is in line store owner LVMH's mining of its various brands' archives to keep audiences engaged as the COVID-19 lockdowns continue in key markets worldwide. Image credit: Le Bon Marché

 

LVMH-owned Le Bon Marché is running a video series online that enlightens viewers on the origins and story of the world’s first and still active department store that got its start in Paris in the second half of the 19th century.

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