Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.
The app, though not commerce-enabled, is media-rich and gives tons of information on Panerai products. It is available for free in Apple’s App Store.
{"ct":"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","iv":"55f1a03a42833ce3c2c3e511c82c5246","s":"e88edbbcb473dc23"}