Retail
March 10, 2021
K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas
By Sarah Ramirez
Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.
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","iv":"67957afdcde8de3fb7792526db1243d7","s":"412efe2de1bfa2a8"}
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