Retail
March 10, 2021
K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas
By Sarah Ramirez
Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.
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","iv":"a0ac02c3bd4186e1a33e616f4d15ae48","s":"0418d96d0888bb3f"}
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