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Nov. 14, 2024
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  9. Neiman Marcus honors Leonard A. Lauder in New York City
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Retail

Pandemic pivot lessons from outside the luxury sphere

March 10, 2021

K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas

 

By Sarah Ramirez

Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Capri Holdings, Tapestry abandon plan to merge
  7. Belmond to launch new luxury sleeper train in England, Wales
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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