Retail
March 10, 2021
K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas
By Sarah Ramirez
Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.
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","iv":"f585e3c080b8d0bdfbfd76e14d8591b4","s":"68b9a1b2effbf3e4"}
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