Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"34ec9c0425534b099efb4a532a8bd2ef","s":"a8ce8352dc355ba4"}
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