Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"ec27e3d4e2e246feedfe7e471ea1a295","s":"c8b14bf9874b224a"}
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