Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"cb6431747dd28f7835c1acb8bb5f4041","s":"5bc45ca66a8c02f4"}
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