Chanel renews brand interest among global, aspirational audience
French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
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Luxury Daily, May 23, 2013 – Leveraged buyout of Saks to weigh on future owner’s intentions
Four Seasons’ Beverly Wilshire enhances guest experience via mobile app
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.
Chanel, Armani, Tahari and Mercedes – News briefs
Today in luxury marketing – Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.
Chanel improves digital brand experience with mobile site
French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
6 principles of a smooth mobile commerce checkout experience
The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.
Donna Karan aims for fragrance sales via social personality quiz
U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer’s personality.
Ferragamo fetes Vara shoe with first custom orders, photography campaign
Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.
Raymond Weil showcases craftsmanship with music-themed campaign
Swiss watchmaker Raymond Weil is showcasing its expertise with a classical music-themed campaign that comprises a microsite, film and social efforts.
Four Seasons: Engagement carries more value than number of social followers
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.