Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
Facebook is inspiring fashion decisions for more than half of women who find fashion and beauty extremely important, according to a new report from NetBase.
Four Seasons Hotel Seattle is inviting citizens and tourists of the city to marvel at the city’s sunset during an Instagram competition beginning Aug. 1 for a chance to win prizes and raise awareness for the Pediatric Brain Tumor Research Fund.
Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.
Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.
Four Seasons Hotels and Resorts is uniting consumers by hosting a digital ice cream social through mobile image-sharing application Instagram and via events at 17 of its properties worldwide.
Baglioni Hotels’ Regina Baglioni, Rome, is triggering consumer interest in its new Roman Penthouse Suite through a four-part video series.
Land Rover North America is partnering with Condé Nast’s Architectural Digest and architecture firm HWKN to create an art installation that touts the all-aluminum body of the new Range Rover.
