French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.
French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.
LVMH Moët Hennessy Louis Vuitton has introduced a new annual international design competition to uncover new talent and assist them in starting their fashion careers, proving the conglomerate’s influential position in the fashion industry.
In an interesting twist of enlivening its narrative, Italian fashion house Fendi is telling the story of its history as a furrier through a traveling exhibit that recently made its way to Beijing, itself a clear recognition of China’s growing clout in the luxury market.
Italian fashion label Fendi is using an email campaign to publicize its fall/winter 2013-14 children’s collection to pique the interest of affluent parents who will soon begin their holiday shopping.
Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.
