Four Seasons Hotels and Resorts is consolidating and illuminating the culinary activities of its many properties with a food Web site that forms a part of the brand’s renovated digital presence.
As more brands offer live streaming and online replays of their presentations at global fashion weeks, the location of the actual show and of viewers is becoming less important.
French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
British automaker Aston Martin launched an Instagram page to visually portray its activities via social media and reach a younger, tech-savvy audience.
Marc Jacobs Intl. is increasing exposure for its fragrance collections by launching a specialized Web site that raises brand awareness and educates consumers on products.
Hotel chain Four Seasons Hotels and Resorts is amplifying its Pinterest presence with a “Pin.Pack.Go” service that enables consumers to better prepare for their trips by receiving travel recommendations from hotel specialists.
Three-quarters of female social media users who are more likely to use brands or products associated with celebrities have Twitter profiles and are more likely to use Twitter over other platforms as a source of inspiration, according to a new report by NetBase.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
