6 tactics to reach power mobile consumers
If you have ever been a regular at a mom-and-pop restaurant, you know there are perks to being one of the owner’s best customers.
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Neiman Marcus drives in-store traffic via nationwide music efforts
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
Four Seasons “Taste” Web site caters to foodies, delves into brand identity
Four Seasons Hotels and Resorts is consolidating and illuminating the culinary activities of its many properties with a food Web site that forms a part of the brand’s renovated digital presence.
Online streaming of fashion shows makes show locations irrelevant
As more brands offer live streaming and online replays of their presentations at global fashion weeks, the location of the actual show and of viewers is becoming less important.
Dior uses star power to push new men’s fragrance
French label Christian Dior is increasing the exposure of its new men’s fragrance Dior Homme through extensive social media content featuring brand ambassador and actor Robert Pattinson.
Luxury Daily, August 29, 2013 – 35pc of LinkedIn members plan to buy vehicle in six months: LinkedIn
Aston Martin boosts exposure via Instagram account launch
British automaker Aston Martin launched an Instagram page to visually portray its activities via social media and reach a younger, tech-savvy audience.
Marc Jacobs launches dedicated Web site in lieu of new fragrance
Marc Jacobs Intl. is increasing exposure for its fragrance collections by launching a specialized Web site that raises brand awareness and educates consumers on products.
Luxury Daily, Aug. 16, 2013 – Spotify helps luxury brands build identities, engage with consumers