Chanel allows publications to debut latest Coco Mademoiselle campaign
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.
Italian fashion house Fendi has released the second chapter of its Fendi Confidential column that documents the models behind-the-scenes at photo shoots from stylist Charlotte Stockdale’s perspective.
French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.
Department store chain Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its longstanding relationship.
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
French couture house Chanel has announced plans to show its cruise 2014 collection in Dubai to mark the first showing for the brand in the Middle East.
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.