Tiffany mines brand history for 2015 documentary
Jeweler Tiffany & Co. tapped Matthew Miele, director of “Scatter My Ashes at Bergdorf’s,” for a documentary chronicling its history to be released in 2015.
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Luxury Daily, January 11, 2014 – Marc Jacobs casts Miley Cyrus in moody spring ad campaign
Ferragamo weaves founder’s history into fairy tale film
Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.
Chanel is 2013 Luxury Marketer of the Year
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.
Top 10 luxury brand videos of the year
Luxury brands produced an extraordinary range of videos that experimented with form and content with startling results in 2013 .
DVF turns to reality TV show to pick brand ambassador
U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.
Chanel and Neiman Marcus continue Dallas celebration with store window display
As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store.
Moda Operandi, Moncler, Chanel and luxury car theft – News Briefs
Today in luxury marketing – Moda Operandi raises more funds; Italy’s Moncler prices share sale at top of the range; Chanel’s Native American headdress on runway raises eyebrows; Eighteen charged in New York luxury car theft ring.
Chanel chooses Kristen Stewart for new campaign to excite younger consumers
French fashion house Chanel has tapped actress Kristen Stewart to star in its advertising campaign for its Métiers d’Art Paris-Dallas collection to further showcasing the U.S. inspiration behind the collection.
Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.