Top 10 luxury brand digital campaigns of Q3
Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.
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Luxury Daily, October 10, 2013 – Top 10 luxury brand digital campaigns of Q3
Top 10 luxury brand social marketers of Q3
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.
Is Twitter the killer platform for brand-building on mobile?
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
Saks Off 5th’s ecommerce site rounds out retailer’s omnichannel presence
Department store chain Saks Fifth Avenue is rounding out its omnichannel offerings with the launch of its discount store Saks Fifth Avenue Off 5th’s ecommerce site that is likely to attract aspirational consumers and possibly create brand loyalists.
Four Seasons active on 393 social media-related channels
NEW YORK – A Four Seasons executive at the Luxury Interactive 2013 conference said that the hotel chain generates around 3,400 pieces of original content per week across 393 social media and related channels.
Luxury brands must bring back romance in their customer relationships
Luxury brands have the difficult task of intriguing the affluent consumer and keeping them coming back for more. To make things more challenging, the holiday season puts enormous pressure on marketers to develop a successful strategy to entice shoppers.
6 tactics to reach power mobile consumers
If you have ever been a regular at a mom-and-pop restaurant, you know there are perks to being one of the owner’s best customers.
Neiman Marcus drives in-store traffic via nationwide music efforts
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.