Louis Vuitton animates print campaigns with new mobile app
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
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Dior favors heritage to ecommerce on redesigned Web site
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
St. Regis colors in Family Traditions campaign with top blogger visits
Starwood’s St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
Luxury Daily, November 1, 2013 – Louis Vuitton enlivens book travel series with photography
Luxury Daily, October 29, 2013 – Jean Paul Gaultier charms and provokes in Brooklyn Museum multimedia exhibition
Dorchester reconnects with Fashion Prize winner for holiday jewelry line
The Dorchester Collection hotel chain is collaborating with Anndra Neen, the winning design team of the 2011 Dorchester Collection Fashion Prize, for a line of jewelry that will be sold exclusively at the Beverly Hills, CA, location through December.
November Vanity Fair sees spike in entry-level luxury goods
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.
Ferragamo brings Hollywood gala to large audience via pop-up shop
Italian footwear label Salvatore Ferragamo is enhancing its support of the Wallis Annenberg Center for Performing Arts inaugural gala Oct. 17 with an exclusive line of accessories to be unveiled at a pop-up shop in the Beverly Hills, CA-based center’s Grand Hall.
Swarovski’s Wink blog goes behind-the-scenes to boost creative transparency
Precision-cut crystal maker Swarovski is giving brand loyalists an immersive look at the inner workings of the jewelry world with a blog from creative director Nathalie Colin.
Fendi’s dual promotion for fragrance reaches wider audience
Italian fashion house Fendi is using dual marketing strategies to promote its latest fragrance L’Acquarossa to appeal to the many ages of its enthusiasts.