Michael Kors brings Instagram campaign to life at Tokyo museum
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
Italian fashion house Fendi promoted the release of its much anticipated “Bag Bugs” collection with a whimsical video featuring the furry purse accessories personified.
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
French fashion label Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing ecommerce.
Starwood’s St. Regis Hotels & Resorts is leveraging the voices of four popular bloggers and enacting an Instagram campaign that runs until Nov. 20 to animate its Family Traditions initiative.
The Dorchester Collection hotel chain is collaborating with Anndra Neen, the winning design team of the 2011 Dorchester Collection Fashion Prize, for a line of jewelry that will be sold exclusively at the Beverly Hills, CA, location through December.
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.