Fendi hosts online charity auction to expand audience for London store
Italian fashion house Fendi is celebrating the upcoming opening of its New Bond Street store in London with a charity auction of celebrity-designed handbags.
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Prada, Céline continue philanthropic support of Born Free Africa in Vogue’s May edition
Prada, Céline and Alexander McQueen are among the participating brands of the Condé Nast-backed Born Free Africa charity initiative in the May issue of Vogue.
Guerlain maintains interest for fragrance with on-site reward system
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show
Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.
Top 10 luxury branding efforts of Q1
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
Top 10 luxury brand multichannel marketers of Q1
Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.
Duty Free Shopping invites travelers to Abu Dhabi for multi-sensory fragrance exhibit
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Moynat continues comeback with London store opening
French luggage maker Moynat is expanding its retail footprint with its first store outside of France.
Chanel allows publications to debut latest Coco Mademoiselle campaign
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
Fendi commissions baguette artwork for Munich store opening
Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.