Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album
Italian fashion brand Dolce & Gabbana is allowing users to submit their own family photos to its Web site to further fan interaction with the brand online.
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Why social marketing is tailor-made for luxury goods
When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.
Luxury Daily, November 25, 2013 – Burberry reinvigorates microsite for the holidays to expand reach
Rolls-Royce celebrates color via Instagram to popularize bespoke services
Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.
Luxury Daily, November 22, 2013 – Cartier travels to 1920s Paris with magical characters in latest Winter Tale video
Louis Vuitton highlights gift ideas on interactive goose game
French leather goods and ready-to-wear brand Louis Vuitton took the conventional gift guide a step further by creating an interactive game to help users find gifts for their loved ones.
The inflection point of omnichannel marketing
Intel cofounder Andy Grove describes an inflection point as “an event that changes the way we think and act.” Inflection points can be the result of action taken by a company, government or invention. But how do we know when we are truly at an inflection point?
Michael Kors brings Instagram campaign to life at Tokyo museum
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
Michael Kors fosters community with watch-focused Tumblr
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
Fendi creates short film to introduce its Bag Bugs
Italian fashion house Fendi promoted the release of its much anticipated “Bag Bugs” collection with a whimsical video featuring the furry purse accessories personified.