Gucci, Burberry dominate luxury fashion sector for Web traffic
Gucci and Burberry have generated more Web site traffic than any other luxury fashion brand surveyed in PM Digital’s latest online trend report.
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Burberry, Aston Martin and mcommerce – News briefs
Today in luxury marketing – Burberry sales growth slows amid China push; Next Aston Martin will be a luxury subcompact.
Burberry, Lexus and luxury ecommerce – News briefs
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.
Neiman Marcus, Burberry and Blue Nile – News briefs
Today in luxury marketing – Annual Web sales back on track for Neiman Marcus; For once, Burberry fails to impress critics.
Burberry launches commerce-enabled iPad application
Burberry launched its “Retail Theatre,” letting consumers watch the brand’s 2011 London Fashion Week shows and place orders via its iPad application.
D&G, Burberry and Barneys New York ramp up fall marketing efforts
Today in luxury marketing – Dolce & Gabbana shows reverence for today’s woman via print campaign; Burberry ramps up digital strategy.
Moncler salutes creative process with ‘LoveFrom’ collection
Sir Jony Ivy, ex-chief design officer at Apple, is behind the Italian fashion label’s interlocking constructions, promoted via an animated campaign.
Luxury Daily, Sept. 24, 2024 – Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics
Luxury Unfiltered: The true cost of cutting luxury prices
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Chanel gains new fragrance and beauty president
Simona Cattaneo, a C-suite alum of companies such as U.S. beauty group Coty and Italian fashion label Tod’s, is preparing to take over the French fashion house’s highly lucrative beauty segment.