Louis Vuitton targets entry-level consumers with tech case arcade game
French leather goods house Louis Vuitton created an online game mimicking the classic arcade game Block Breaker to boost traffic to its tech cases category on its ecommerce site.
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Hermès animates orange gift boxes to spark holiday ideas
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
Luxury Daily, December 9, 2013 – Dior balances heritage, botany in skincare range promotion
Ralph Lauren shares personal inspiration with handbag microsite
U.S. apparel brand Ralph Lauren is exploring the eponymous founder/CEO’s muse and wife Ricky Lauren with a dedicated microsite.
Treccani Milano teams up with curated ecommerce site to broaden audience
Canadian-based leather goods brand Treccani Milano has placed itself on curated ecommerce site AHAlife.com aiming to expand its consumer base globally for the holiday season.
Bergdorf launches children’s gift guide by looking at comical side of holidays
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
Swarovski rethinks crystal to inspire conservation at Design Miami
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
Armani fetes new watch collection on branded blog
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
Luxury hotels look to bloggers for measure of authenticity
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Luxury Daily, November 27, 2013 – Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album