The truth about breaking into China
China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat.
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Luxury Daily, September 29, 2011 – Ralph Lauren steals attention with founder-narrated collection video
Luxury Daily, September 29, 2011 – Ralph Lauren steals attention with founder-narrated collection video
Will News Corp. scandals scare advertisers, partners from media giant?
The recent scandals involving Rupert Murdoch and the News Corporation have the potential to affect the company’s ad sales for its publications such as The Wall Street Journal or The New York Post, although some experts doubt that possibility.
Haute Horlogerie defends brands with digital anti-counterfeit pursuit
The Fondation de la Haute Horlogerie is defending branded members of the company against counterfeiting with a digital line of attack including emails and its Web site.
The counterfeit battle rages on: Richemont upps the ante
Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?
Town&Country reveals constant industry evolution with summer trends
Hearst luxury lifestyle magazine Town&Country’s summer issue reveals the current trends in the ever-evolving luxury industry from the eyes of brands such as Rolex, Cartier, De Beers, Chanel and Harry Winston.
Nine ways to build CRM with social media
LONDON – Almost all luxury brands have a Facebook page, Twitter feed or blog, but having a social network presence is not an end unto itself.
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Luxury Daily, Oct. 8, 2010 – Luxury brands must push ecommerce harder this holiday season