Luxury Daily, September 29, 2014 – Luxury brands look to courts, crowdsourcing to fight counterfeits
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Chanel offers tour of branded Parisian landmarks
French couturier Chanel is exploring its Parisian routes with the latest chapter of its “Inside Chanel” series.
Making a heritage brand more contemporary
When we see a heritage brand make that creative leap into the future, we know this transference has one significant act: having the courage to let others paint on the canvas of your brand.
Louis Vuitton highlights individual aesthetics for Iconoclast collection launch
French leather goods maker Louis Vuitton is unveiling the resulting products from its creative partnership with six “Iconoclasts” with a focus on each designer’s personal aesthetic.
Fendi presents behind-the-scenes video to increase relatability
Italian fashion brand Fendi is going behind-the-scenes of its fall/winter 2014 fashion show with a new social video.
Luxury Daily, August 29, 2014 – Bergdorf Goodman teams with Maserati for branded fashion photo shoot
Fendi fetes Hong Kong store opening with artist windows
Italian fashion house Fendi is launching a paper plane-themed window display in its stores worldwide.
Christian Louboutin picks his fall favorites for Barneys
Department store Barneys New York has enlisted the footwear designer Christian Louboutin to pick his favorite fall 2014 shoes from the store for a feature on its content site The Window.
Chanel warms up with print before sharing campaign socially
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
Top 10 luxury beauty and personal care efforts of H1
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.