Gucci, Chanel jockey for entry-level consideration in November’s Vogue
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.
Luxury Daily’s live news from Oct. 23 – W magazine revisits avant-garde stories in photography book; John Varvatos returns to inspirational roots with Detroit boutique; Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening; Chanel taps Pharrell for upcoming mini-film to debut in The Alps.
Today in luxury marketing – CFDA, Vogue fetes fashion fund design challenge; Chanel’s feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge.
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
French fashion house Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?