Luxury Daily, Dec. 21, 2010 – Aston Martin, Burberry advertise via new luxury-targeted ad network
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Aston Martin, Burberry advertise via new luxury-targeted ad network
Aston Martin and Burberry are engaging potential shoppers with rich-media ad units served across highly specialized verticals on a new ad network targeted specifically at affluent consumers.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.
Luxury Daily, Dec. 20, 2010 – Burberry sets standard for engaging Generation Y: study
Versace, Burberry, Facebook and Twitter – News briefs
Miss January Jones new face of Versace; Burberry bid talk continues despite price label; Facebook, Twitter: new roadmap for high-end travel; Luxury shoppers are making a comeback.
Burberry takes third place: Luxury Marketer of the Year
Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.
BMW, Dior, Yves St. Laurent and Burberry – News briefs
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
Burberry, Gucci, Lanvin and Tumblr – News briefs
Today in luxury marketing – Burberry, Gucci battle for fans on Facebook; Shoppers spent as much on H&M Lanvin as they might have on real Lanvin; Fashion 2.0: The fashionable rise of Tumblr.
Burberry, Bloomingdale’s and Facebook – News briefs
Today in luxury marketing – Burberry sales soar on the back of digital and brand strategy; Bloomingdale’s holiday windows are filled with video screens; Using Facebook to hype holiday shopping.
Luxury Daily, Oct. 22, 2010 – Gucci, Burberry dominate luxury fashion sector for Web traffic