Hermès rethinks winter catalogs with narrative video
Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog.
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L2 Think Tank is 2013 Luxury Researcher of the Year
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.
Amazon sees more than 50pc of holiday shoppers come through mobile
Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
Top 10 luxury brand mobile campaigns of Q4
Luxury marketers aimed to recreate the in-store experience through mobile applications that mimicked tutorials and touch points that a consumer would explore while in a physical boutique.
Top 10 luxury brand social marketers of Q4
Many social campaigns seen in the fourth quarter of 2013 aimed to help luxury marketers appeal to consumer sentiments while upholding and strengthening brand identity.
Are mobile social ads overhyped?
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
Top 10 luxury brand digital campaigns of Q4
Luxury marketers aimed to increase engagement with digital initiatives designed to foster consumer participation in the fourth quarter of 2013.
Top 5 luxury gift guides for the 2013 holiday season
Luxury marketers this holiday season sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.
Ralph Lauren continues Ricky handbag promotion with mobile effort
U.S. label Ralph Lauren is targeting last-minute holiday shoppers with banner advertisements for its Soft Ricky handbag found on New York magazine’s fashion-focused blog The Cut’s mobile Web site.
Tamara Mellon unveils first campaign video to expand reach
Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.