Alexander McQueen, Fendi tap watermarked print ads for mcommerce
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
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How luxury marketer H1 profit numbers can be knocked off-track
Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
Luxury retailers top mobile effort IQ: L2 Think Tank
Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale’s are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.
Robb Report focuses on travel experiences for January issue
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
Chanel uses augmented reality apps to push J12 collection
French fashion label Chanel is pushing its J12 watch collection and solidifying its reputation as a timepiece manufacturer through a new application for the iPad and iPhone.
Richemont, Marc Jacobs, Dior and Nordstrom – News briefs
Today in luxury marketing – Richemont forecasts higher annual operating profit on Asia; Marc Jacobs to Dior seen less likely; Nordstrom eyes new format; Rodeo Drive roundup: Luxury stores are coming and going.
Jaeger-LeCoultre tackles child abuse with Hong Kong boutique donations
Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.
Fendi, Ralph Lauren, Chanel target affluent Chinese tourists with ads in new magazine
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
Gergé uses vintage cars, art to intrique Supper Club members for special-edition models
Swiss watchmaker Gergé tapped The Tonight Show’s Jay Leno and the Heritage Classics Motorcar Company for an event to highlight its latest collection.
Luxury Daily, October 10, 2011 – Burberry hits high notes with customized song for new scent