Today in luxury marketing – CFDA, Vogue fetes fashion fund design challenge; Chanel’s feminist protest explained; Reinventing heritage: How Hermès brings tradition to the digital world; Department stores fight back from online challenge.
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
French fashion house Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?
The Apple Watch will be present for one day only at Colette Paris to bring the new technology to the store’s typical luxury goods consumer.
