Karl Lagerfeld expands distribution with anticipated November ecommerce launch
French fashion label Karl Lagerfeld is the latest luxury brand to make a foray into ecommerce with the upcoming launch of its online store.
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Top 10 luxury brand digital campaigns of Q3
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
Top 10 luxury brand social marketers of Q3
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
Luxury Daily, October 5, 2015 – Tom Ford disrupts live-streaming trend with cinematic runway presentation
Embracing changing consumer traits key to future brand building
As the luxury landscape continues to evolve and geopolitical turmoil affects emerging markets, the brands that will come out on top must be able to adapt to the resulting consumer behavior.
Saks shortens distance between New York and Toronto in international love story
Department store chain Saks Fifth Avenue is teasing the upcoming opening of its first Canadian locations by capturing a long-distance love affair that crosses borders.
Luxury Daily, September 25, 2015 – Dior redefines fragrance application for consumer exploration boost
Pringle highlights bespoke craftsmanship via extensive customization platform
British apparel and accessories label Pringle of Scotland is giving consumers the opportunity to become a designer with an interactive customizer for some of its most iconic knitwear.
Condé Nast tight-lipped on September Vogue’s ad page stats
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
J. Mendel sells majority stake to Stallion
French fashion house J. Mendel is boosting its expansion capabilities with the addition of new majority shareholder Stallion, Inc.