Luxury Daily, April 5, 2011 – Burberry breaks into mobile commerce
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LVMH, Burberry and Chinese wealth – News briefs
Today in luxury marketing: LVMH fund to target Indian lifestyle arena; Burberry tape Cara Delevinge as new model; China’s venture capitalists go luxury shopping.
Tag Heuer, Burberry and Ralph Lauren – News briefs
Today in luxury marketing – Tag Heuer opens Las Vegas flagship; Burberry Brit heads downtown; Ralph Lauren ressurects Guilloche machine for new watch line; Lamborghini opens European flagship fashion boutique in Berlin.
Burberry expands reach of collection with live-streaming fashion show
British luxury brand Burberry is expanding the reach of its fall collection by streaming it live online on Feb. 21, including broadcasting the show in London’s Piccadilly Circus.
Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
A study by The Luxury Institute finds that Burberry and Bottega Veneta excel far better than other companies at having enthusiastic brand ambassadors in their stores who are interested in helping customers.
Luxury Daily, Feb. 16, 2011 – Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
Burberry, Gucci, Zegna are online fashion show masterminds
Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.
Luxury Daily, Jan. 20, 2011 – Burberry, Gucci, Zegna are online fashion show masterminds
Burberry, mobile ads and Kenneth Cole – News briefs
Today in luxury marketing – Burberry sales lift highlights global growth; Mobile ad campaigns still beating online; Kenneth Cole leaving Rockefeller Center; Retail sales, apparel prices rise.
Christian Lacroix, Italian designers and Burberry – News briefs
Today in luxury marketing – Christian Lacroix to debut accessories; Italian designers Valentino Garavani and Gianni Bulgari allegedly on HSBC Swiss bank list; Click ‘n chat with Burberry.