Ferragamo enlists street-style photographers for social media campaign
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
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Just how disruptive is Airbnb for luxury hotels?
Home-sharing companies led by Airbnb have raised pressing concerns for hotel brands that now have to contend with an ultra-specific, growing and disruptive trend.
Four Seasons diversifies with first US boutique
Four Seasons Hotels and Resorts is expanding upon its first boutique property in the United States after agreeing to brand and manage The Surf Club in Surfside, FL.
Luxury brands need to be digital
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
Guerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
David Yurman creates crowdsourced app for Valentine’s Day
Fine jewelry maker David Yurman is seeking the opinions of its Facebook fans to generate an enthusiast-approved gift guide for Valentine’s Day.
Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
Lanvin celebrates 125 years with cross-platform campaign
French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.
Canali gives Web site a clean, editorial feel with redesign
Italian menswear brand Canali redesigned its Web site, giving it a crisp white background with a tile layout to help the decades-old brand affirm its place in modern men’s closets.
Why advertisers and publishers should take native ads seriously in 2014
If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.