Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
Fine jewelry maker David Yurman is seeking the opinions of its Facebook fans to generate an enthusiast-approved gift guide for Valentine’s Day.
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
French fashion house Lanvin is celebrating its 125th anniversary with a campaign spanning all of its social media platforms and its Web site.
Italian menswear brand Canali redesigned its Web site, giving it a crisp white background with a tile layout to help the decades-old brand affirm its place in modern men’s closets.
If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.
British apparel brand Burberry is allowing consumers to purchase pieces from its fall menswear collection immediately after the runway show.
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
