Lazare pushes retail locations via trunk shows, contest

Published: October 11, 2012

Diamond jeweler Lazare Kaplan Intl. is looking to drive millennial brides to its retailers through global trunk shows and a multichannel contest that coincides with its “You Just Know” rebranding campaign.

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Chanel, Dior target affluents via FT Weekend supplement

Published: October 9, 2012

Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.

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Ralph Lauren, Hermès hook ultra-affluents in October Departures

Published: October 1, 2012

Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.

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Dior, Hermès boost Departures 30pc ad revenue in September

Published: September 6, 2012

Advertisers including Christian Dior, Hermès, Giorgio Armani, Ermenegildo Zegna and Bottega Veneta helped to propel American Express Publishing’s Departures 30 percent in ad revenue for its September issue.

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