Dior, Jean Paul Gaultier, BMW and Cyber Monday – News briefs
Today in luxury marketing – Dior’s grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW’s Quandt Family vows to uphold commitment to automaker.
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Dior sponsors W magazine’s online Fashion on Film experience
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
Piaget, Montblanc and Dior – News briefs
Today in luxury marketing – Luxury watchmaker Piaget to inaugurate its flagship store in London; Montblanc and Dior explore the fashion of watchmaking.
Christian Dior makes fashion statement with mobile marketing
Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
Lamborghini, Orlebar Brown drop collaborative beachwear capsule
The Italian automaker and British men’s swim brand are inaugurating a three-year partnership with a new summer collection.
West Coast streetscapes featured in new project from Louis Vuitton
A mini-city created by multimedia artist Alex Israel surrounds the French fashion house’s colognes in new campaign videos.
LVMH retools leadership as profits fall
The French luxury conglomerate is in the midst of a financial downturn as its partnership with the Paris 2024 Olympic and Paralympic Games kicks into high gear.
Roche Bobois marks 50 years of design with Portuguese visual artist
Joana Vasconcelos has transformed the French home furnishings brand’s flagship showroom on Madison Avenue in New York.
Belmond, Parley for the Oceans facilitate change with partnership
The LVMH-owned hospitality group is teaming up with the environmental organization to bring educational programming to Maroma, a hotel on the Riviera Maya coastline in Mexico.
Omega launches Paris 2024 pop-up at South Coast Plaza
The Swiss watchmaker’s Olympics-themed retail space is now live on the West Coast.