Burberry goes for Swinging Sixties look with new ad campaign
Apparel giant Burberry has debuted a new advertising campaign for its Autumn Winter 2011 collection inspired by British portraits and Sixties-era ads featuring top model Jean Shrimpton.
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Burberry, Gucci, Harry Winston and Brazil – News briefs
Today in luxury marketing – Burberry profits more than double in fiscal year; Gucci to launch eco-friendly eyewear; Brazil on way to driving luxury growth, execs say; Harry Winston to expand number of stores to 50.
Burberry, Cadillac and the wealthy – News briefs
Today in luxury marketing – Burberry fetes new store in London; Cadillac relaunches certified pre-owned program; The manic spending of the wealthy.
Lexus, Burberry, Vera Wang and luxury stocks – News briefs
Today in luxury marketing – Lexus falls behind rivals; Burberry sales rise 32pc in Q4; Vera Wang unveils bridesmaids line; European stocks lifted by luxury.
Burberry, LVMH and luxury stocks – News briefs
Today in luxury marketing – Burberry chief Angela Ahrendts wants to sell the British attitude across the world; LVMH sales beat forecasts; Luxury stocks sparkle.
Ferragamo, Jimmy Choo, Burberry and Polo Ralph Lauren – News briefs
Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
Burberry, Leonardo Ferragamo and Daimler AG – News briefs
Today in luxury marketing – Burberry stores in China get digital makeover; Leonardo Ferragamo speaks to students at Kent State University; Daimler keeps forecast as new cars outweigh Japan quake effect.
Burberry, Prada, Lexus and social media – News briefs
Today in luxury marketing – Burberry, Prada open flagship stores in luxury retail boom; Lexus concept suggests bolder styling is coming; Wealthy turn to social media for investment help.
Burberry celebrates flagship opening with multisensory outdoor spectacle
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
Burberry breaks into mobile commerce
British apparel brand Burberry’s long-awaited advance into the mobile arena kicked off with the launch of a mobile site. Is its inaugural mobile presence up to scratch?