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Luxury Unfiltered: Selling the invisible in ultra-luxury

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Arts and entertainment
Genesis, The Met debut latest facade exhibition

Four sculptures from American artist Jeffrey Gibson anchor this edition of the multiyear partnership between the museum and the South Korean automaker.

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Automotive
Lexus turns LX into full-service glam suite for experiential activation series

The concept SUV’s unique stations, including an on-the-go nail bar, halo-lit beauty studio and dressing suite, debut in a new ad created in collaboration with NBCUniversal.

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Automotive
Scent, sightseeing inspire Acqua di Parma x Maserati Collection launch

The partnership between the Italian automaker and LVMH-owned perfumer is guided by a shared vision of the art of travel.

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Apparel and accessories
Fashionphile, Assouline launch ‘The Book of Iconic Bags’

The secondhand luxury seller and the luxury publisher are memorializing 25 iconic purses.

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Fragrance and personal care
Bluemercury uplifts mature beauty in ‘Up Next’

The luxury cosmetics retailer is seeking to empower its core clientele through its latest 360-degree marketing campaign.

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Sustainability
CEOs link sustainability initiatives to business value growth: Bain

Chief executives now view environmental measures as a necessity rather than a means of regulatory compliance.

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Apparel and accessories
LVMH to spotlight craft during France’s Les De(ux) Mains du Luxe

Six of the conglomerate’s brands will participate in the exhibition hosted by the national luxury goods trade association Comité Colbert.

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Apparel and accessories
Tapestry reveals Amplify strategy

The U.S. fashion group is doubling down on growth while committing to shareholder returns.

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Travel and hospitality
Four Seasons completes renovation in Paris

The global hospitality brand unveiled a new look for its 243 rooms at the Four Seasons Hotel George V.

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Automotive
Bugatti celebrates 20 years of Veyron

The French automaker is commemorating the hypercar’s enduring influence at the 2025 Bugatti Festival in Molsheim, France.

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Fragrance and personal care
Balenciaga revives perfume line inspired by 1947 archival discovery

The collection features reproduced refillable flacons from the French fashion house’s original Le Dix design.

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Apparel and accessories
Valentino Garavani and Vans present AI-generated campaign

Creating advertising images using the technology, the Italian fashion house is exploring themes of dissolution and fluidity.

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Arts and entertainment
Kering, Vogue Italia premiere Cinemoda Club initiative

The French luxury conglomerate and magazine are teaming up to showcase the important link between fashion and film.

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Automotive
Aston Martin celebrates 60 years of Volante

The British automaker is revealing limited-edition, convertible versions of the DB12 and Vanquish models.

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Travel and hospitality
Mandarin Oriental to enter Austrian market

The hotel, located in Vienna’s prestigious First District, will open on Oct. 20.

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Commerce
New R&D lead joins Estée Lauder Cos.

René Lammers will step in as an EVP and chief research & innovation officer next month.

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Fragrance and personal care
YSL Beauty disrupts fragrance norms in light of new L’Absolu release

Basketball star Shai Gilgeous-Alexander supports the launch, becoming the U.S. voice of the refillable scent.

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QUOTE OF THE DAY
Luxury Unfiltered: Selling the invisible in ultra-luxury
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Luxury’s silent crisis and why client trust is the new scarcity
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Trust starts at the factory gate
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If luxury brands want to survive in this new era of accountability – let alone lead – then let me be blunt: we need a supply chain revolution.

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Luxury Unfiltered: The new luxury client and the power of experience
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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