Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut
French fashion house Chloé aimed to spark interest in its fragrance offerings with a banner advertised on the mobile-optimized version of New York magazine’s fashion blog The Cut.
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Marc Jacobs fetes fall/winter 2014 collection with New York Times effort
U.S. apparel and accessories label Marc Jacobs is targeting consumers who missed the live steam of its fall/winter 2014 runway show Feb. 13 with a mobile advertisement on The New York Times’ Web site.
Luxury brands host social contests to connect with fans on Valentine’s Day
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
Instagram registers 15x more engagement than Facebook: L2
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
Bergdorf Goodman turns windows over to artists to showcase creativity
New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.
Omega breaks down 80 years of Olympic timekeeping
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
Marc Jacobs fetes Daisy with pop-up shop accepting social currency
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
Ferragamo enlists street-style photographers for social media campaign
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
Just how disruptive is Airbnb for luxury hotels?
Home-sharing companies led by Airbnb have raised pressing concerns for hotel brands that now have to contend with an ultra-specific, growing and disruptive trend.
Four Seasons diversifies with first US boutique
Four Seasons Hotels and Resorts is expanding upon its first boutique property in the United States after agreeing to brand and manage The Surf Club in Surfside, FL.