Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
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A number of luxury brands went from privately- to publicly-owned companies in 2011 to help increase the scale and reach of the label, particularly in emerging markets.
Luxury ski and outerwear retailer Gorsuch is showcasing its Fall 2011 collection and current offerings through a branded iCatalog mobile application for the iPad.
European fashion brands such as Céline, Eres and Brioni are falling to the wayside of U.S. brands when it comes to the digital frontier and consumer engagement, according to findings from a study by L2 Think Tank.
The top executives from major luxury brands both spoke and attended Women’s Wear Daily’s Apparel and Retail CEO Summit 2011 earlier this week, generating discussions in best practice, lessons learned and forward-thinking strategies in the industry.
