Published: January 21, 2011
As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.
Published: January 18, 2011
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
Published: January 18, 2011
Published: January 3, 2011
Today in luxury marketing – Mercedes and BMW test car sharing; Gresso launches Swarovski diamond-encrusted mobile platforms; Barneys New York could go bankrupt; Storm’s two-day toll could be $1 billion.
Published: December 10, 2010
Mercedes-Benz is funding an initiative in collaboration with the Conservation Fund to provide loans to entrepreneurs working towards building green businesses.
Published: November 10, 2010
Today in luxury marketing – Hermes raises outlook for year; Green luxury? Mercedes-Benz to offer four cylinders in top-line S-Class.
Published: November 1, 2010
Mercedes-Benz has launched a mobile application to promote its official museum in Stuttgart, Germany and worldwide vintage car service.
Published: October 21, 2010
Mercedes-Benz USA and Motortrak have partnered to roll out a unified dealership Web site that removes the need for dealers to create their own retail sites.
Published: October 15, 2010
Mercedes-Benz USA executives and dealers met in New Orleans to celebrate the luxury automaker’s 125th anniversary by planting 125 trees in New Orleans City Park.
Published: October 8, 2010
German automaker Mercedes-Benz is promoting its 2011 E-Class with an in-application advertising campaign on The New York Times’ Editors Choice iPad application.