Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
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Louis Vuitton, Swarovski, Selfridges and Chanel – Live news
Luxury Daily’s live news from Dec. 29: Louis Vuitton conducts countdown with brand secrets; Swarovski creates birthstone pieces for 2015; Selfridges sees record sales on Boxing Day; Chanel taps Gisele Bündchen for new campaign.
Top 10 luxury brand social videos of the year
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Fashion, art uphold alliance in December/January edition of W magazine
Louis Vuitton, Christian Dior and Prada were among the luxury advertisers to align with the December/January theme of art and fashion in Condé Nast-owned W magazine.
Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
Chanel touts craftsmanship in post-Métiers d’Art video
French fashion house Chanel is sharing the designs from its Métiers d’Art 2014/15 Paris-Salzburg collection presented Dec. 2 with a behind-the-scenes video.
Luxottica, Ferrari, One57 condos and the luxury ecosystem – News briefs
Today in luxury marketing – Luxottica signs Intel deal for wearable tech; Ferrari unveils new hybrid prototype for test clients; New York’s One57 sells one condo in quarter as luxury slows; Fashioning a new kind of luxury ecosystem.
Chanel reinvisions inspiration behind its iconic jacket in latest film
French fashion house Chanel aired the full version of its “Reincarnation” film today in anticipation of its Metiers d’Art runway show Dec. 2 in Salzburg, Switzerland.
Brands fight HIV transmission among children with teddy bear auction
Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.
Brands rely on repetition to spur gifting in W magazine’s November issue
Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.