British fashion house Burberry is live-streaming its women’s Prorsum runway show today and letting consumers buy looks immediately following – a move that experts feel will strengthen the brand’s relationship with young, affluent consumers seeking instant gratification.
British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.
British designer Burberry has chosen to premiere images from its sexy new campaign for Burberry Body starring model Rosie Huntington-Whiteley to its nearly 7 million Facebook fans.
British clothier Burberry is eyeballing tech-savvy affluent consumers using social media to display its newest print ads and July cast for its autumn/winter 2011 campaign.
Today in luxury marketing – Canadian firms pay $2.5 million to Louis Vuitton, Burberry; Roger Vivier launches e-boutique; PVH plans to acquire new brand in 2012.
British apparel and accessories designer Burberry is tapping YouTube to uniquely display the features of its new Brights eyewear collection.
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men’s Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.
