Gen Z favors personalized, flexible shopping experiences
While millennials and Generation Z consumers make more online clothing purchases than other age groups, they are still seeking flexibility from ecommerce platforms.
Search Results for: tamara mellon
Direct-to-consumer disrupts all sectors with new customer journey
The ubiquitous nature of technology today has allowed new companies to flourish and greatly disrupt luxury retail, but those who are seeing the most success embody a number of clear characteristics such as focusing on the customer relationship.
Luxury takes alternative approach to love for Valentine’s Day
Leading up to Valentine’s Day, luxury brands are expanding their marketing efforts beyond typical romantic themes, taking into account the diversity of love.
Apparel and accessories sector’s Top 10 headlines of 2018
The fashion industry is evolving to be more inclusive, sustainable and politically vocal, as forces such as geopolitical moves and consumer values push brands to adapt.
Top 10 luxury advertising campaigns of 2018
Throughout 2018, luxury marketers have taken to more inventive methods of advertising to bring consumers into their worlds.
Luxury Daily, December 27, 2018 – Rising interest rates could contribute to luxury market slowdown
Your Message Subject or Title
Luxury fashion leaders show optimism amid disruption: McKinsey
In 2019 the global fashion business’ growth is projected to slow to between 3.5 and 4.5 percent, with much of the increase driven by luxury and emerging markets.
Affordable luxury – Luxury Memo special report
Today, consumers are less apt to define luxury by price, opening up opportunities for more affordable labels and goods. But how should brands approach the accessible luxury opportunity?
Affordable luxury – Luxury Memo special report
Today, consumers are less apt to define luxury by price, opening up opportunities for more affordable labels and goods. But how should brands approach the accessible luxury opportunity?
Affordable luxury – Luxury Memo special report
Today, consumers are less apt to define luxury by price, opening up opportunities for more affordable labels and goods. But how should brands approach the accessible luxury opportunity?