Luxury Daily, November 15, 2019 – Luxury retailers align with pop culture, history in holiday pushes
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Home furnishings – Luxury Memo special report
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Luxury Daily, October 9, 2019 – Informal, individualized communications key to engaging China’s younger generations: Agility
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Frontline associates need to become fluent in brand language
NEW YORK – Marketers carefully craft messaging around the brands they oversee, but this work can be undone if the teams that interact directly with customers are not adequately trained in the positioning.
Luxury Daily, October 1, 2019 – UHNW wealth dropped in 2018 as priorities shifted to preservation
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UHNW wealth dropped in 2018 as priorities shifted to preservation
While the population of ultra-high-net-worth individuals grew in 2018, their combined wealth fell for the first time in three years.
Art and science of merchandising – Luxury Memo special report
Merchandising is evolving in the ecommerce era, as retailers need to consider multiple channels and consumers’ heightened bricks-and-mortar expectations.
State of payments in luxury – Luxury Memo special report
Payments in the luxury business have drastically changed since the retail revolution, leading even the oldest houses to incorporate new ways of transactions.
Luxury Daily, July 22, 2019 – Complicated consumers require data-driven business decisions
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Harrods leans into Chinese tourism growth with mobile pay
British department store Harrods is appealing to Chinese travelers at its Knightsbridge store by implementing checkout through WeChat Pay and Alipay.