‘Gen Z is accessing luxury through fragrance’: report
Young consumers are continuously using perfume as an entry point to prestige beauty, according to new survey data.
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Paid content on TikTok driving brand trust, loyalty: report
Findings show that 31 percent of users are more likely to stick with a product or service after viewing an ad from said brand on the short-form video platform.
Lexus gets modern families moving, releases all-new TX model
Three spacious rows of seats and eight broadcast spots sit at the heart of the Toyota Corp. company’s latest marketing campaign.
Influencer engagement integral to growth of luxury home brands: Launchmetrics
Experts are tracking the sector’s boom, outlining the connection between heightened demand and the rise of content creator-led marketing efforts.
TikTok launches premium ad tier, Condé Nast slots in as inaugural partner
Media company Condé Nast is the first to partner with TikTok on Pulse Premiere.
Influencer marketing platform LTK aims new media buy solution at brands
Worldwide influencer marketing platform LTK is tightening the relationship between brands and influencers, allowing brands to post directly from partnering creators’ accounts.
Luxury could lose ecommerce ground by chopping TikTok budgets during recession: report
Brands have always been quick to cut marketing budgets. Experts suggest executives rethink this approach, as 80 percent of TikTok users get ideas about new products and brands from the platform.
Luxury Daily, Feb. 1, 2023 – Louis Vuitton enacts intersectional environmentalism with conservation effort
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Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
Luxury Daily’s live news: Tiffany & Co. confirms upcoming collaboration with Nike; Maserati celebrates GranTurismo milestone with limited-edition release; Led by Mercedes-Benz, major EU players back sustainable vehicle supply chain venture; Condé Nast launches content partnership with Pinterest.
Day’s wrap: Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
Luxury Daily’s live news: Tiffany & Co. confirms upcoming collaboration with Nike; Maserati celebrates GranTurismo milestone with limited-edition release; Led by Mercedes-Benz, major EU players back sustainable vehicle supply chain venture; Condé Nast launches content partnership with Pinterest.