Luxury Daily, October 27, 2015 – How can brands replicate the corner shop online?
Search Results for: esquire
Hermès uses mobile effort to promote new online platform
French apparel and accessories maker Hermès is reaching out to male consumers through men’s lifestyle magazine Esquire with multiple advertisements on the publication’s mobile-optimized site.
Lexus looks to Elle readers to tout new model’s prowess
Toyota Corp.’s Lexus is reaching out to women by promoting its 2016 IS series on Elle’s mobile Web site.
Dior explores heritage from outside perspective in new tome
French couture house Christian Dior is altering the lens in which it is viewed through a new book focusing on brand imagery shot by photographer Richard Avedon.
BMW gets smart with mobile advertising
German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.
Luxury Daily, August 27, 2015 – Anya Hindmarch to cause traffic diversion in Selfridges’ parking garage
BMW looks to mobile ads and sponsored content to push 6 series
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
Louis Vuitton anticipates Roman exhibit with Snapchat Story
French apparel label Louis Vuitton is exclusively teasing the opening of its exhibit in Rome through Snapchat to garner attention from younger fashion enthusiasts.
Gucci reveals new advertising approach with first Alessandro Michele campaign
Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.
Vogue fetes new beginnings with latest fashion campaigns in February edition
Michael Kors, Donna Karan and Oscar de la Renta were among the advertisers to lend their wares to advertorial celebrating the rebirth of downtown New York in the February issue of Vogue.