Fashion brands immerse consumers in social runway experience
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Spanish leather goods maker Loewe released a series of four short videos featuring its new Skin collection of handbags to introduce the line as a player in the owner’s life.
Trump SoHo, New York, is building conversations with bridal parties searching for the ideal place to hold their nuptials with a new and ongoing Twitter chat series.
RSS | Advertise with us March 6, 2014 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Russia-Ukraine crisis causes ripples in luxury sector Nicolas Ghesquière takes a subdued approach for first Louis Vuitton show Armani gets fresh perspective with student film series 74pc of executives feel personal […]
Accessories label Jimmy Choo is targeting soon-to-be brides in the early planning stages with an email blast to newsletter subscribers that focuses on its new shoe and handbag offerings that are wedding-appropriate.
Sacco Carpet surveys the world to ensure the quality of its carpets and rugs to supply design firms superior products that fit the lifestyle of ultra-high-net individuals.
Aerin Lauder’s Aerin Beauty is building awareness for its fragrance range with a microsite that emphasizes featured botanicals found in its signature line of scents.
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
British apparel and accessories label Mulberry is targeting younger consumers with a handbag collection designed by It girl model Cara Delevingne.