Mercedes-Benz is promoting its 2010 CLS63 AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.
Online shopping destination ShopStyle has launched a mobile application to provide fashion-savvy consumers coverage of the Fall 2011 Mercedes-Benz Fashion Week.
Mercedes-Benz dealership Silver Star Motors focuses on convenience with its new iPhone application that lets customers schedule service appointments.
Mercedes-Benz’s multichannel marketing is undoubtedly why the brand’s sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
Today in luxury marketing – Bulgari to open London hotel; Bottega Veneta taps Nine d’Urso; Mercedes-Benz launches new Maybach; Where are social media marketers seeing the most success?
As part of its ongoing commitment to its fashion-savvy cardmembers, American Express is giving affluent customers unique access to various experiences during Mercedes-Benz Fashion week.
Today in luxury marketing – Mercedes-Benz eyes No. 1 spot in luxury market; Donatella Versace dubs Mad Men start January Jones the most glamorous actress of our time; Clarins set to launch first Swarovski fragrance.
A consumer survey from November 2010 proves that BMW, Mercedes-Benz and Rolex are the most internationally desired luxury brands, based on their ability to encourage consumers to think, feel and act in a certain way.
