Chanel looks at past brand representatives for handbag campaign
French fashion house Chanel is enlisting three women to share the spotlight as the faces of the upcoming advertising campaign for its handbags.
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Lalique, Waterford unveil new design partnerships at Maison et Objet
Home furnishings brands are turning to annual Paris trade show Maison et Objet Jan. 23-27 to reveal new collaborations that show a different side to their aesthetics.
French brands react to Paris tragedy
In the wake of the terrorist attack on satirical magazine Charlie Hebdo in Paris, a number of French brands have responded with messages remembering the victims and the ideals they stood for.
LVMH launches second annual prize to find new talent
Luxury conglomerate Moët Hennessy Louis Vuitton is launching the 2015 edition of its LVMH Prize to help nurture young fashion talent.
Chloé’s spring campaign recalls 1970s carefree chic
French apparel and accessories label Chloé is releasing its new spring/summer 2015 advertising campaign featuring two models walking horses along a beach in the California sun.
Luxury advertisers take subdued approach in Vanity Fair’s January edition
Luxury brands scaled back their advertisements in the January issue of Vanity Fair to account for shopping fatigue.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
Top 10 luxury branding efforts of 2014
Luxury brands further communicated their personal aesthetic through integrated multichannel campaigns and event placement.
Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.