French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
Today in luxury marketing – Karl Lagerfeld does not want Haider Ackermann to succeed him; Celine gets set for rapid rise; TPG bids for Jimmy Choo; New exhibit explores Dior’s heritage.
LVMH’s Christian Dior is continuing to promote its Miss Dior Cherie fragrance with the launch of the Miss Dior Universe Facebook application and interactive Web site that provides campaign pictures, an extended video and behind-the-scenes footage starring actor Natalie Portman.
LVMH’s Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.
Christian Dior will flaunt its history with the opening of Inspiration Dior, an exhibition at Moscow’s Pushkin Museum of Fine Art that features the brand’s designs since its first collection in 1947. Guess who is not on the guest list?
Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units.
Today in luxury marketing – How Bernard Arnault shapes our sense of luxury; Dior fall 2011 Ready-to-Wear collection: The show must go on; The latest digital, IWC, Louis Vuitton and Swarovski; Groupon, LivingSocial aim for upscale market.
What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?
