Luxury Daily, November 3, 2011 – Burberry bespoke trench coats show major shift in brand strategy
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Burberry breaks into Facebook commerce for fragrance sell
British label Burberry is testing its digital prowess by offering Facebook fans the chance to purchase the brand’s newest fragrance via the social network.
Luxury Daily, October 12, 2011 – Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
Luxury Daily, October 10, 2011 – Burberry hits high notes with customized song for new scent
Burberry hits high notes with customized song for new scent
British fashion house Burberry is releasing a bespoke song today called “Rosé” for its newest fragrance Burberry Body, recorded by the band The Feeling.
Burberry continues monthly campaign with October Assets multichannel push
British design house Burberry is continuing to flaunt its Prorsum Autumn/Winter 2011 campaign through digital and print advertisements that display unique outfits from the line with the newest October Assets theme.
Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index
Although mass-retail beauty brands topped L2 Think Tank’s Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L’Occitane and Estée Lauder squeezed into the top 20.
Balmain, Proenza Schouler and Burberry – News briefs
Today in luxury marketing – Balmain’s much-cheaper diffusion line; Proenza Schouler’s new Internet video.
Bentley, Burberry and China – News briefs
Today in luxury marketing: Bentley Mulsanne: Massive, but not for the masses; Burberry’s Tweetwalk delivers to the masses and challenges fashion’s old guard.