Beauty marketers turn to Instagram to stoke product awareness
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.
Swiss watchmaker Jaquet Droz has developed a dedicated museum-like Web site to pay homage to its founders by showcasing timepieces from throughout its heritage.
With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.
French fashion house Lanvin has added a heritage-focused microsite to its digital presence that will educate consumers about the brand’s 125-year history.
Italian fashion label Gucci has created a digital hub for its bricks-and-mortar museum to expand the audience of its art and fashion displays.
French jewelry maison Van Cleef & Arpels has combined its social media accounts into the jeweler’s first Flipboard magazine issue for a seamless experience that will promote sharing and educate consumers about the brand’s inner workings.
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
France’s Hermès is displaying the connection between its leather goods and timepieces through a chronological social video that shows the brand’s early pocket and wristwatches.